2.5 million people attended the Hindu Kumbha Mela celebrations on 17th August in Nashik. Mr. Dirk (Chairman of Dirk Group) was present with business friends from India and Europe.
At an interview requested by the national TV station Sahara, Mr. Dirk explained that he found it vital to be present at this major event which only takes place in Nashik every 12 years "It is vital for the management to understand the traditions and feelings of the Indian staff and to deepen and further develop the relationship to our Indian business friends".
On the following day a Pooja was held at the Nashik Pozzocrete factory attended by all the staff and their families, business friends and the Chief Engineer of MSEB (Nashik Thermal Power Station)