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New look for POZZOCRETE bulker in line with motorway advertising

April 28, 2008

The use of collected and non-quality assured fly ash is on the increase, as not sufficient processed and quality assured fly ash is available in India. To set a clear visual distinction between these types of fly ash DIRK decided to stress in their advertisements that POZZOCRETE is processed fly ash. Currently the complete bulker fleet is redecorated with this message.

There had been cases that POZZOCRETE loads were exchanged during transport in unmarked bulkers against low grade fly ash. Consequently customer will be able to distinguish the genuine product already from its "new look" bulkers. Additionally all bulker manholes and outlets are sealed with a special DIRK seal. Customers should reject any bulker with a broken seal.

The bulker apparel has been taken from the motorway hoardings DIRK has erected to promote the use of Fly Ash as partial cement replacement in Maharashtra.

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Our expertise lies in designing innovative technologies for indutrial waste streams and proving their commercial and technical viability in full size plants.
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Schwerter Str 246
44287 Dortmund
Germany

+49 15251965396

+91 9765580000

georg.dirk@dirkgroup.com

dirkgroup.com

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The Intergovernmental Panel on Climate Change (IPCC), India, became the Nobel Peace Prize laureate together with the former American Vice President Al Gore for laying foundations for the measures that are needed to counteract climate changes. This panel in collaboration with TERI (Tata Energy and Resources Institute) issued in 2006 a book containing 25 best projects for corporate environmental responsibility in India - the DIRK Pozzocrete plant at Nashik was selected as one of those twenty five project.

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